Hello everybody?, how are you? Hope you are in the pink and thank you for you attention to see my blog.Happy blogging.
Today, i want to talk about my advertisement and it about house for sale in Mutiara Puchong.
5. A notice, such as a poster or a paid announcement in the print, broadcast, or electronic media, designed to attract public attention or patronage.
Today, i want to talk about my advertisement and it about house for sale in Mutiara Puchong.
Advertising is a one-way communication whose purpose is to inform potential customers about products and services and how to obtain them. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet (see Internet advertising), and billboards. Advertising is often placed by an advertising agency on behalf of a company. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and in-store public address systems. Advertisements are usually placed anywhere an audience can easily and/or frequently access visuals and/or audio.
Some organizations which frequently spend large sums of money on advertising but do not strictly sell a product or service to the general public include: political parties, interest groups, religion-supporting organizations, and militaries looking for new recruits. Additionally, some non-profit organizations are not typical advertising clients and rely upon free channels, such as public service announcements. Advertising spending has increased dramatically in recent years. In the United States alone in 2006, spending on advertising reached $155 billion, reported TNS Media Intelligence That same year, according to a report titled Global Entertainment and Media Outlook: 2006-2010 issued by global accounting firm PricewaterhouseCoopers, worldwide advertising spending was $385 billion. The accounting firm's report projected worldwide advertisement spending to exceed half-a-trillion dollars by 2010. While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance to users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation.
What is advertisement:
1. a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.
2. a public notice, esp. in print.
3.The action of making generally known; a calling to the attention of the public: The news of this event will receive wide advertisement.
4. The act of advertising.1. a paid announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.
2. a public notice, esp. in print.
3.The action of making generally known; a calling to the attention of the public: The news of this event will receive wide advertisement.
5. A notice, such as a poster or a paid announcement in the print, broadcast, or electronic media, designed to attract public attention or patronage.
The most common method for measuring the impact of mass media advertising is the use of the rating point (rp) or the more accurate target rating point (trp). These two measures refer to the percentage of the universe of the existing base of audience members that can be reached by the use of each media outlet in a particular moment in time. The difference between the two is that the rating point refers to the percentage to the entire universe while the target rating point refers to the percentage of a particular segment or target. This becomes very useful when focusing advertising efforts on a particular group of people. One of the reasons advertising is successful is because it can target a particular audience to build awareness of what the advertiser has to offer.
Besides that,Advertising has gone through five major stages of development: domestic, export, international, multi-national, and global. For global advertisers, there are four, potentially competing, business objectives that must be balanced when developing worldwide advertising: building a brand while speaking with one voice, developing economies of scale in the creative process, maximising local effectiveness of ads, and increasing the company’s speed of implementation. Born from the evolutionary stages of global marketing are the three primary and fundamentally different approaches to the development of global advertising executions: exporting executions, producing local executions, and importing ideas that travel. (Global marketing Management, 2004, pg 13-18)
Advertising research is key to determining the success of an ad in any country or region. The ability to identify which elements and/or moments of an ad that contributes to its success is how economies of scale are maximised. Once one knows what works in an ad, that idea or ideas can be imported by any other market. Market research measures, such as Flow of Attention, Flow of Emotion and branding moment provide insight into what is working in an ad in any country or region because the measures are based on the visual, not verbal, elements of the ad. (Young, p.131)
This is my sample of advertisement and it is about house for sale. The house is a lakeside terrace. The lakeside terrace promotion will be held on 26 & 27 Jan 2008 about 10:00am to 6:00pm at site behind Tesco. The Phase 3, 22’ x 80’, RM 20, 000 Discount and the price from RM 361, 584. There are some privilege about the lakeside terrace. It have gated community with 24-hour security acre park with community facilities abound, Bumi lots released, newly coplleted with CF and ample amenities: Tesco,IOI Mall, Gaint & Commercial. For more information, please call, Intan (016 6679935), Chris (012 2812881), Kok Wei (012 2911972).
There are several links to find any information about advertisement;
I hope that you will be enjoy blogging my blog and see you next posting.May God bless you.
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1 comment:
Keep up the good work. SO far your content sounds good and you have shown committments in the assignment given.
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